A Long-term Partnership in Digital Transformation

Our collaboration with this premier local ice skating rink began with a mission: to build their first comprehensive online marketing strategy and bring their extensive services to the digital forefront.

RESULTS

40%

Increase in unique social media reach

70%

Boost in organic website traffic (ranking)

The Problem

When Blue Ice Skating Rink approached us in 2024, they faced the classic hurdles of a successful offline business transitioning to the digital space:

Lack of Standardization

–

Market connection

–

Manual Processes

–

The Solution

The design approach focused on turning iconic Malaysian elements into a vibrant illustrated story. By combining heritage, nature, and local identity into one expressive composition, the cup design became a cultural bridge between Malaysia and the China market.

Highlighted Malaysian icons

Elements such as Wayang Kulit, durians, and the Malayan tapir were used to represent Malaysia’s unique culture and identity.

Built a strong cultural narrative

Each illustrated element was carefully arranged to create a sense of discovery, helping the audience explore Malaysian heritage through the cup design.

Created a bold hand-drawn style

The full illustration was crafted manually to give the packaging a more original, expressive, and human touch.

The Outcome

The final cup design delivered a bold visual identity that celebrates Malaysian heritage while making it accessible and engaging for the China market. Through handcrafted illustration and culturally meaningful details, the design helped Tealive express its Malaysian roots in a fresh and memorable way. Fully illustrated without AI tools. Illustrated by Ben Lee.